Do you want to dress sustainably but don’t have the patience to rummage through charity shops or the time to make your own clothes? The high street could have the answer. You may have already heard, a number of popular chains have recently introduced ethical clothing ranges and sustainable fashion initiatives.
High street hit, H&M have been championing environmentally friendly and ethical issues for quite some time; publishing a Conscious Actions Sustainability Report every year for the past 10 years, training more than 442,000 workers in Bangladesh on their rights since 2008, using recycled materials in their plastic bags and saving 300 million litres of water in their denim production.
Therefore, it is no surprise they have recently released a sustainable clothing range named the ‘Conscious Collection’ featuring an assortment of dresses, blouses, skirts and shorts made from environmentally friendly fabrics, including organic cotton and recycled polyester made from PET plastic bottles.
The celebs are already donning this beautiful new range on the red carpet with Amanda Seyfried (of Mean Girls and Mama Mia fame) sporting the collection’s blue tuxedo shorts and blazer and Michelle Williams wearing a custom made Conscious Collection gown to the BAFTAs.
Marks and Spencer are also doing their bit for sustainable fashion. Their ‘Shwopping’ campaign, fronted by the lovely Joanna Lumley and in partnership with Oxfam, encourages customers to donate unwanted items of clothing when they purchase new garments at M&S stores. The donated clothes will then be recycled or resold by Oxfam, helping to reduce the amount of clothes sent to landfill, which is approximately 1 billion items each year!
Sustainable fashion Cardiff 